Can You Use The Amazon KDP Logo To Promote Your Book? - Selfpublished Whiz Many new and upcoming authors are unaware of the rules of KDP. In fact, many new authors get stuck wondering if they can use the Amazon KDP logo to promote their books? It is good to know this and more so that you don’t break the rules. So, Can You Use The Amazon KDP Logo to Promote Your Book? This depends on the nature of what you are promoting and the specific image that you are using. You can only use Amazon’s logo in very specific ways on your website. They will come after you if they discover that you are misusing their brand in some way on one of your pages. In Amazon’s Brand Usage Guidelines and brand permissions, everything is spelled out for you. We’ve covered some of the highlights here, but you can also check Amazon’s Guidelines to ensure you’re following the most current version of their rules. Could You Say, "Amazon #1 Best Selling Author"? I learned that we aren’t allowed to mention ‘Amazon #1 Best Selling Author’ without permission when reading the rules. If you do not include Amazon, you can still say "#1 Best Selling Author." Should You Write "amazon.com" in Lowercase? Amazon.com must be capitalized. In newsletters or on your website, if you ask people to check out something on Amazon.com, you are violating Amazon’s brand use policy if you do not capitalize "Amazon. What If I Design My Own Call to Action Images and Buttons? If you wish to use the words "Shop Now" or "Preorder Now," you must avoid using anything that resembles an Amazon button. They will see that as an infringement on their brand. Additionally, you should avoid overpromising with an enticing phrase such as "treat yourself".