As writers, we might know how to plan our book, plot our story, and write our chapters, but knowing how to get your book noticed by readers can be a whole new ball game. Trust me, I've been there, done that, and got the T-shirt.
Here are some tips I've picked up along the way, to help you get your book the attention it deserves:
1. Get Involved in The Writing Community
This has to be one of the best ways to get your book noticed. You might not think the promoting to a community of authors is the way to go, as typically, other authors are not your core audience. However, getting involved in the writing community is where all the networking opportunities begin to show up!
There are a number of ways to do this, such as joining a writers’ group, attending writing conferences, or connecting with other writers online. Getting involved in the writing community will not only help you to meet other writers and learn about the publishing process, but it will also give you a chance to network and promote your book.
2. Participate in Book Fairs and Festivals
This is an underrated one, typically because people do not like to get out there and promote themselves physically these days. Book fairs are still a nice way to meet potential long term supporters, and sell your book to those who may not have even heard of it before.
These events are typically held throughout the year and provide an excellent opportunity for authors to connect with readers and promote their books. If you’re interested in participating in a book fair or festival, be sure to check out the event’s website or contact the organizers for more information.
3. Give readings and workshops
This is one tip that really brought me out of my shell! I was asked to read one of my children's books, "Let's Celebrate Kwanzaa" for the first time a few years ago; it was amazing.
Not only did it gain the confidence to go off and book in more readings, but I added fans to my readership and sold a bunch of books!
Giving readings an excellent way to get your book noticed. Not only will this help to promote your book, but it will also give you a chance to connect with readers and build buzz around your work.
If you’re interested in giving a reading or workshop, the first thing you need to do is check with your local libraries and bookstores, or community centers to see if they have any openings or events.
Most are accommodating and would be delighted to have you, especially libraries.
4. Do media appearances (if you can)
I know right... "dO mEdIa ApPeArAnCeS" as though they come knocking on your door every day.
The truth is, media appearances can be hard to come by, but they are definitely worth it if you can get them.
In this day and age, this is less radio, magazine or television interviews, and more podcast, Youtube channels and blogs!
It still may take some work to land these opportunities, but consider reaching out to some of the people in your space, who may be interested in interviewing you about your book or topic.
5. Create an online presence
In today’s digital age, it’s important for authors to create an online presence for their work. This can be done by setting up an author website or blog dedicated to your book, as well as creating social media accounts on platforms such as Twitter, Facebook, and Instagram. Creating an online presence will not only help you to promote your book, but it will also allow you to connect with readers from all over the world.
6. Develop a marketing plan
Developing a marketing plan is essential for any author who wants to get their book noticed. A marketing plan should include a variety of activities such as print advertising, online advertising, social media campaigns, and public relations efforts. If you’re not sure how to develop a marketing plan, there are a number of resources available that can help, such as books on marketing or hiring a marketing consultant.
7. Hire a publicist
Hiring a publicist is one of the best ways to ensure that your book gets noticed by publishers, agents, and readers alike. A publicist can help you with everything from developing a marketing plan to arranging media appearances and giving readings or workshops.
If you’re interested in hiring a publicist, be sure to check with local public relations firms or contact the Publicity Department at your favorite publishing house.
8. Utilize social media.
Create a strong online presence for yourself and your book by regularly posting updates and interacting with potential readers on platforms like Instagram, TikTok for Authors, Twitter, and Goodreads. This can help spread the word about your book and attract the attention of publishers and agents.