Content writing is the art of connecting customers, clients, and industries. It includes creating and editing articles, e-books, press releases, podcasts and YouTube scripts, and more forms of digital content.
Everything you see on a web page, from the words, font sizes, font color, images, animations, background color, and page layouts, has everything to do with content.
If you want to become the best content writer, you want to have the skills to use these aspects to your advantage.
Now, rather than take many years, like I did, to learn how to connect to your target audience, I recommend taking the best content writing courses.
I have so far taken many of the best courses in the industry and can pick out the 10 best content writing courses.
Here are the ones I recommend:
10 Best Content Writing Courses
- Ninja Writing: The Four Levels of Writing Mastery
- LinkedIn’s Content Strategy: Strategy and Tools
- Writing Tools and Hacks: Copywriting/Blogging/Content writing
- SEMrush Academy Content Marketing Toolkit Course
- Good with Words: Writing and Editing Specialization
- Copywriting For Beginners: How to Write Web Copy That Sells Without Being Cheesy
- Hubspot’s Content Strategy Course
- How to Start A Writing Business From Home
- IIM Skills Content Writing Master Course
- Coursera Content Strategy for Professionals Specialization
Ninja Writing: The Four Levels of Writing Mastery
This incredibly popular Udemy course was designed specifically for marketing and communication executives, university students, government agencies, and other professionals looking to boost their content writing skills.
Still, it is excellent for beginners who want to start a career in content writing. One of this program’s tutors is Shani Raja, a former Wall Street Journal editor whose premium courses have received praise in Business Insider and Time Magazine.
The material in this program will boost your writing ability to that of highly acclaimed journalists.
Why this course:
- It is suited for both beginners and experts in the content marketing world
- It shows you how to structure your sentences, words, narratives, and paragraphs
- It has over 50 downloadable lectures
- Its curriculum is well-structured, with well-explained topics
Course details
- Price: $13.99
- Duration: 4.5 hours
Pros:
- Cost-effective pricing
- Lifetime access to video lectures
- You can learn at your own pace
- Quizzes are available to test your understanding
Cons:
Not offered by an accredited institution
Register for this course here
LinkedIn Learning Content Creation: Strategy and Tools
LinkedIn is another reliable provider if you are looking for a helpful content writing course. The Content Creation: Strategy and Tools course will get you started in effective content and social media marketing.
You will also learn how to generate informational and authentic copy that will convert your audience into leads.
Why this course:
- Its modules are aimed at helping you generate ideas and use various tools to create exceptional content
- The tutor offers real-life examples
- Offers guidance for creating compelling social media visuals
Course details
- Duration: 36min
- Cost: $29.99/month
Pros:
- You can learn at your own pace
- Offers writing skills from entry-level to an advanced stage
- It comes with exercises to help you practice what you have learned
- Has a certificate of completion that you can add to your LinkedIn profile
Cons:
- Free access is only available for the first 30 days
Register for this LinkedIn course here
Writing Tools and Hacks: Copywriting/Blogging/Content writing
This is another reliable course Udemy offers students looking to hone their content-writing skills.
The instructor on this course will teach you the complex parts of good writing: how to brainstorm ideas, write appealing headlines, and organize your thoughts and put them across for effective communication.
Why this course:
- It comes with a host of tools to help you eliminate writing errors
- Teaches learners how to use valuable grammar and spelling tools
- It has over 30 lectures and four complementary reading resources for download
Course details:
- Cost: $84.99
- Duration: 1hr 20 min
Pros:
- Comprehensive for content writing beginners
- Lifetime access
- A certificate is issued upon completion
- Udemy has a 30-day money-back policy
Cons:
- Not offered by an accredited institution
- A bit costly
Sign up for this Udemy course here
SEMrush Academy Content Marketing Toolkit Course
SEMrush is a popular SEO services provider, and they have developed a content writing course designed to help learners develop excellent, SEO-friendly content.
This course is absolutely free and offers plenty of guidance from field experts. Each of its video lessons comes with complementary reading materials for further study, and each lesson finishes with a short quiz to test your progress.
Why this course:
- Shows learners how to leverage free content writing resources to generate ideas
- You will learn how to monitor the performance of your content through your audience’s responses
- Offers tips on how to manage your content writing campaign using a calendar
Course info
- Cost: Free
- Duration: 3 hours
Pros:
- Great for both beginner and intermediate levels
- You will get essential SEO skills
- Free
- Relatively short (three hours)
Cons:
- Only offers basic training
- Not offered by an accredited institution
Register for this SEMrush course here
Good with Words: Writing and Editing Specialization
The University of Michigan offers this program through Coursera. It is a more comprehensive course designed to impart all the skills you need to become a successful content writer.
Why this course:
- It offers essential content writing skills such as proofreading and editing, slogan crafting, and working with statistics and data
- You will learn how to structure paragraphs and use punctuation in more practical settings
- It offers more skills in addition to content writing, such as time management, creativity, and persuasion skills
- You will learn how to get started in content writing and manage feedback
Course details
- Cost: $59/month or $399/year
- Duration: 4 months
Pros:
- It has great revision materials and tips
- Significantly comprehensive compared to many other programs
- Offered by an accredited university
- You can learn at your own pace
Cons:
- Certificate only available upon payment
Register for this Coursera course here
Copywriting For Beginners: How to Write Web Copy That Sells Without Being Cheesy
This Skillshare course may suit writers looking to take their skills to the next level. It may be short, but it is very informative, enabling you to write content that will engage clients from diverse industries.
This one-hour course will teach you how to turn half-hearted readers into leads and paying customers.
Why this course?
- It will teach you how to understand your readers regardless of the industry they are from
- It introduces you to web copywriting and describes the differences between copywriting and content writing
- Highlights how to write attention-grabbing headlines and meaningful subtitles
- It offers tips for writing with clarity
Course details:
- Duration: 1 hour
- Cost: $19/month, $99/year
Pros:
- Offers unlimited access to every class
- You can learn at your own pace
- Its tutors are industry leaders with plenty of experience
Cons:
- Not offered by an accredited institution
- This course may be overwhelming for beginners
- No lifetime access
Sign up for this course here
Hubspot’s Content Strategy Course
This Hubspot Academy writing course was built for content writers hoping to keep their readers engaged consistently. It is designed for beginners and professionals in digital marketing, and should help you refine your content generation skills and create a plan to help you accomplish your marketing goals.
Why this course:
- It is designed to teach writers how to create intentional content
- It will show you how to craft a long-term content creation plan
- It contains information on how to make your content relevant in the dynamic world of digital marketing
Course details:
- Cost: Free
- Duration: 3 hours
Pros:
- Short
- Instructors are seasoned digital marketing professionals
- Includes SEO, a vital content marketing skill
Cons:
- It only offers basic information
- Not offered by an accredited institution
Click here to sign up for this course
How to Start A Writing Business From Home
This is another unique content writing course by Udemy. There are dozens of angles to content writing, and you need to be able to do more with your skills. Should you want to start a remote content writing business, in addition to learning how to write, this is the course for you.
Why this course:
- You will learn how to start out in the freelancing world and myths to avoid
- It has information on how to land clients, competitive niches to choose from, and how to understand payment cycles
- A great choice for content writers that want to be their own bosses
Course details:
- Cost: Free
- Duration: 50 min
Pros:
- It is short (1 hour 55 minutes)
- Lifetime access to course material
- Cost-effective
Cons:
- It does not lean heavily on how to be a content writer
Click here to register for this course
IIM Skills Content Writing Master Course
This Master Course is offered by IIM Skills, one of the most reputable online course providers. It is a comprehensive and high-quality program you should consider if you want to write diverse content.
Why this course?
- You will learn how to write effective blog posts, copy, and social media posts
- It covers additional forms of business writing, such as press releases, brochures, business listings, and instructional writing
Course details
- Cost: $180
- Duration: 4 weeks
Pros:
- Comprehensive curriculum
- Offers more than content writing for marketing
- Offers practical projects
- Comes with a 3-month optional internship
Cons:
- Lengthy
- Costly
- Not offered by an accredited institution
- It may be overwhelming for a beginner
Click here to sign up for this IIM course
Coursera Content Strategy for Professionals Specialization
Coursera has partnered with Northwestern University to bring you the Content Strategy for Professionals Specialization course.
This program helps writers develop ideas for content that will grab the attention of target audiences. It also contains information on how best to understand your target audience so that you bring the right emotions and actions to the forefront
Why this course:
- Focuses on helping content writers write content that is appealing to readers
- It helps writers to understand their writers’ emotions and elicit the right actions from them
- Suitable for a company looking to use content to communicate its narrative across various media channels
Course details
- Cost: $59/month or$399 annually
- Duration: 4 weeks
Pros:
- Offered by an accredited university
- Comprehensive
Cons:
- Rather hectic
- Certificate only available upon payment
Click here to register for this course.
